Ecommerce SEO Case Study: Organic Revenue +14.8%

ROI Hunt has worked on this ecommerce brand’s SEO since 2022, starting from a website full of errors and no keyword rankings. Between 1 January and 30 October 2026, its organic search revenue reached ₹1.18 crore, up 14.8% on the same period of 2025. Organic sessions fell 53.9% over those months, so the growth came from each visit earning about 2.5 times more. The client’s name is withheld.

Results at a glance

Organic traffic roughly halved, but organic revenue rose by ₹15.2 lakh. Both periods run from 1 January to 30 October.

Organic search metric	2025	2026	Change
Sessions	2,67,426	1,23,303	-53.9%
Revenue	₹1.03 crore (₹102.7 lakh)	₹1.18 crore (₹117.9 lakh)	+14.8%
Revenue per session	₹38	₹96	2.5x
Share of total site revenue	20.4%	23.0%	+2.6 pts

Where the brand stood in 2022

When ROI Hunt took over the SEO in 2022, the website had three problems:

The site was full of errors that held back how search engines read it.
The brand had no keyword rankings, so it was not showing up for the searches that matter to an ecommerce business.
The brand had little visibility in search, which meant shoppers who did not already know the name had few ways to find it.

The Google Analytics numbers in this report cover 2025 and 2026. They show where the 2022 starting point led, not the 2022 baseline itself.

What we did and how

The work followed one order: find what was broken, fix it, then build rankings and brand visibility on a clean site.

Crawl the whole site with Screaming Frog. A full crawl listed the technical errors that stopped search engines from reading the site cleanly.
Fix the website. The errors from the crawl were corrected so the site could be crawled, understood and indexed properly.
Watch Google’s view in Search Console. GSC showed which queries and pages Google was surfacing and flagged any new issues after each round of fixes.
Build keyword rankings with Ahrefs. Ahrefs was used to research target keywords, track where the brand ranked, and study competitors.
Improve brand visibility. With the site healthy, we worked on making the brand easier to find and recognise in search results and across the web.

Each tool had one job: Screaming Frog for site health, Search Console for Google’s own data, and Ahrefs for rankings and competition.

Results in detail

Organic search was the only major channel besides cross-network to grow its revenue between 1 January and 30 October 2026, and it took a bigger share of the total.

Channel (revenue)	2025	2026	Change
Organic search	₹1.03 crore	₹1.18 crore	+14.8%
Cross-network	₹0.97 crore	₹1.22 crore	+26.7%
Direct	₹1.61 crore	₹1.37 crore	-14.8%
Paid search	₹1.13 crore	₹1.00 crore	-11.1%
All channels	₹5.04 crore	₹5.12 crore	+1.7%

For context, full-year 2025 (1 January to 31 December) closed at ₹6.02 crore in total revenue, of which organic search contributed ₹1.22 crore from 2,86,323 sessions.

How to read these numbers

Traffic fell, and we are not hiding it. Organic sessions dropped from 2,67,426 to 1,23,303 (-53.9%), and total sessions fell 5.5% (6,97,684 to 6,59,391).
Revenue held and organic improved. Total site revenue rose 1.7% to ₹5.12 crore, while organic revenue rose 14.8%.
The gain is value per visit. Revenue per organic session went from ₹38 to ₹96, which is why a smaller audience still earned more.
The drop began before 2026. Organic sessions averaged about 9,400 a month in the last two months of 2025, against about 26,700 a month in January to October 2025, and stayed between 12,100 and 13,700 a month from June to September 2026.

Method, data and author

Source: Google Analytics 4, Traffic acquisition report, default channel group. Revenue is as tracked in GA4.
Periods: 1 January to 30 October for both 2025 and 2026; full-year 2025 is 1 January to 31 December.
Revenue per session: organic revenue divided by organic sessions for the same period.
Client: an ecommerce brand; the name is withheld.
Author: Vishal, Senior SEO Expert at ROI Hunt, who reviewed the data. Last updated 5 November 2026.